Mark A. Anderson

Mark A. Anderson

Technology Leadership, Product Strategy, Product Design, User Experience, Marketing Technology, Customer Success

About

Results-driven product leader with 10+ years of experience steering cross-functional teams to deliver innovative products, technology solutions, scalable platforms, and impactful go-to-market strategies. I have extensive expertise in product management, GTM, user experience, and customer-centric solution delivery across healthcare, AI, and SaaS sectors.

Adept at aligning business objectives with technical execution, driving user engagement, and fostering collaboration between Product, Design, Engineering, Sales, and Marketing. Recognized for operational excellence, strategic vision, and a hands-on approach to building and optimizing products that fuel growth.

Experience

SUPERWISE
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Executive Director, Product Strategy

Summary

Responsible for operationalizing SUPERWISE’s product strategy across software products, managed services, and enterprise customer solutions. I own and govern the SUPERWISE product catalog, ensuring it is comprehensive, coherent, and aligned with go-to-market, customer delivery, and managed service operations.

Highlights

Cross-Functional Leadership: My role serves as the central integration point between Product, Design, Customer Delivery, and Marketing, ensuring that product vision translates into market-ready, validated, and differentiated offerings, and acting as the primary execution leader for cross-functional product delivery.

Product Strategy: Own and govern the SUPERWISE AI product catalog, ensuring it is comprehensive, coherent, and aligned with go-to-market, brand management, customer delivery, and managed service operations.

Execution: Launched a unified product execution framework that integrates delivery, GTM readiness, and catalog evolution

Delivery: Operationalized product, design, and marketing maturity model for SUPERWISE /chat – Our Agentic AI governed chatbot solution for business

Mentorship: Supervise senior leaders in Product Management and Design, and developing team members by applying leadership mentorship and cross-functional activities

Support: Strategically supporting the CPO in technical architecture, system design, and strategic customer opportunities

Advise: Act as an advisor on pricing, positioning, and customer experience strategy where product execution intersects with service delivery

UnitedHealth Group
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Senior Director, Technology

Summary

Delivered cutting-edge leadership, technology innovation, and capabilities – directing a team of technologists, operations experts, and experience managers. Provided growth through dynamic platforms, strategy, and content. Provided ongoing support and delivery of solutions and technologies used to educate, inspire, and optimize B2B initiatives.

Highlights

Leadership: Utilized for my expertise and executive presence for C-suite projects and initiatives leading successful large scale, enterprise initiatives and digital product development.

Transformation: Developed a content management process to ensure availability, security, and speed to market for delivering B2B digital content, saving $600k annual operational expenditure.

Problem Solving: Led a team to develop an in-house digital solution at the inception of COVID, with minimal expenditure, for B2B partners to continue to experience high-level events virtually, saving B2B customer relationships during the pandemic. Utilized AI, SaaS, cloud solutions, audio/visual, virtual, and enterprise business platforms.

Build & Scale: Developed an ecosystem bringing media, audio, video, and interactive digital tools together via a multi-platform solution in an enterprise marketing environment. Saved $1.5M capital expenditure against vendor specific solutions.

Optimize & Transform: Led an $8M capital project, managing the implementation of the experience center remodel in 2020, with vendor relationships, budget management, technology deployment, and business and security compliance.

Solutions Focus: Developed and deployed technology solution for large format digital device screen sharing, providing fresh opportunities for B2B executive engagement and saving $50k versus a vendor-proposed solution.

Tecmark (Simpliconnect)
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Director, Technology

Summary

Led and managed the software development and technical operations for consumer-facing digital products. Identified the organization’s end-user IT needs, network infrastructure, processes and policies, and guiding leadership for technology decisions and direction.

Highlights

Product Manager for digital B2B product for convenience store rewards program. Managed both on-shore and off-shore development team. Collaborated with sales and marketing to bring the solution nationwide.

BAKER Branding & Design
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Director, Technology

Summary

Directed creative agency technology, print and digital projects, digital strategy, print production, and web and UX development for an award-winning, creative services organization, utilizing a platform infrastructure, from end-user to servers.

Highlights

Responsible for all design, print, and digital initiatives, projects, strategy, implementation, processes, and procedures. Consistently translated business requirements into productive and efficient technology solutions.

Skills

Product Strategy
Agentic AI
Product Design
User Experience
Team Leadership
Collaboration
Customer Experience
Product Ownership
Vendor Management
Marketing Technology
Technology Innovation
Platform Optimization

Education

University of Minnesota, Twin Cities

Computer Science, Business Adminsitration

Interests

Personal

Hiking, Biking, Golf, Skiing, Travel.

Creative

Design, Photography, Typography.